Notes on the culture industry

Adorno and Horkheimer were two men who developed this definition of the Cultural Industry with their joint theory. They stated that the Cultural industry was just like any industry in the world, a machine that goes through the same process and at the end of the stages is the final piece, a product to sell to the mass market.

They imply that artist is now seen as products; everything is controlled to make them this product to sell to the mass market. The public will love this artist and buy their music, trend or products to do with the artist. And in result, for the creators to all make money.  Everything in the cultural industry is controlled.

 A good example of this is the X factor that each year creates an artist to their liking and unleashes it on the mass market too make as much money as possible for the record label that they have been signed to.