Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Tuesday, 21 October 2014

Conventions of a Digipak

I have created my rough design for my digipak i have listed the subjects that would be most relevant and convenient for each side of the digipak.


  1. Lyrics 
  2. Photographs of the band/artist
  3. Album image
  4. Bar code
  5. record label info
  6. copy rights
  7. song/track list 
  8. background information
  9. Bonus feature DVD/CD
  10. Album name
  11. Band name
  12. Stickers 
  13. Lyric book
  14. Cards 
  15. Accessories/items Exclusive to the digipak
  16. Limited addition/ prizes 
  17. Download link/code for I Tunes
  18. Jewel case
  19. Collectables
  20. Special edition
  21. Band logo
  22. Collage of Photographs including live performance images
  23. Poster of band image 
  24. Bonus item's such as one time offers
  25. Contact details
  26. Album artwork     

Friday, 10 October 2014

De-comodification of the music industry

Commodity- A commodity is something that can be brought and sold

The music industry is in crisis as with the changing of technology from CDs to digital the commodity that is the music industry has begun to decline at a rapid rate due to things such as illegal download sites and torrent sites, YouTube and the fact that audiences don't have to buy CDs anymore they can just download it straight to their phones means that the industry is losing money.

Jeremy Gilbert stated that: "A commodity always depends on its status and value. On its relative scarcity. Once the reproduction and distribution of the commodity become effectively free, then it loses its value and status."

This is what is happening to the music industry as with digital technology there is an unlimited supply of albums meaning that audiences don't need to buy the album immediately as it will always be available to them via iTunes, also illegal download sites make it free to download albums at the same quality as the versions brought online meaning that many members of an audience will see it as an easier cheaper alternative to buying the CD or downloading it from ITunes.

Technical Codes

Mise-En-Scene:
In the alternative rock genre of music bands such as muse and the killers appear to be wearing smart-casual clothing, which seems to be quite popular within this genre. The lighting appears to reflect the mood of the song and the music video for example during a sad song the lighting will be low but if it is an upbeat and happy song the lighting will be bright.

Camera Angles:
The camera angles used in alternative rock videos are used as follows: High angle shots are used to establish the setting of the video, There are constant close ups of both members of band and their instruments, Group shot show the bands in their entirety, Low angle shots capture the lead singers and allow them to dominate the screens,Mid shots are used to good effect to show detailed movements of people in the video and Long shots are used to capture an overall image of the narrative of the video.

Editing:
Editing in alternative rock videos is synchronous with the beat and mood of the song for example if the song is angry the editing will be fast and aggressive to match the tempo of the video whereas if the video is sad the speed of the editing is slow fading will probably be used if the music video has a slow tempo. 

Tuesday, 7 October 2014

Band name survey



This is a survey of an alternative rock band name we took to this survey as we could not decide which name we should pick so we took the names to 21 people to decide for us. As the survey shows the overwhelming vote was for cold liberty with intermission coming second so because of that our new alternative rock band is called Cold liberty.

Saturday, 27 September 2014

Major VS. Independent

In this day and age the music industry is dominated by three large conglomerates they are; The universal music group, Sony BMG and Warner music group. there are also several independent record labels that do not posses as much money as the major.The definition of mainstream is the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional. Therefore, this can be related to the music industry in different ways. 
Major

The Universal Music Group:
The Universal music group (UMG) is the largest is one of the largest music corporations in the world, a subsidiary of  Universal studios in America, in its early days it was known as universal records and was seen as an unimportant subsidiary of universal picture group, who at which time where the most successful movie studio in Hollywood. Some of the artists signed with universal or their subsidiaries these include: Kanye West, 50 Cent, Mariah Carey and Gwen Stefani  

Sony BMG:
Sony BMG was founded on March 3rd 2004, it was a joint venture between the Sony Corporation of America and Bertelsmann AG and held a 25% stake in the music market. They have offices in more than 30 countries



Independent

Dancing Turtle Records:
Dancing Turtle Records is a London based independent record label set up in 2005. Their releases have a strong leaning towards the genres of indie folk, electronica, experimental, downtempo and world music.
The label has developed and released music from a number of artists from Europe, and as far afield as Japan, West Papua and Brazil, under the banner "music acts without prejudice".The label has raised funds and awareness for human rights charities and other causes.
The label is part of the Dancing Turtle Group; this also incorporates the Dancing Turtle Media and Dancing Turtle Films divisions.

Lex Records:
Lex has a varied musical output. The label is not focused on one particular genre (although most releases are alternative hip hop, alternative rock or electronica) and instead focusses on working with a small group of individual artists, supporting their work. As a result of the small roster, Lex has a low volume of releases, rarely releasing more than three albums annually.

Lex albums are often collaborations between members of the label roster and musicians from elsewhere. These collaborative groups includeDanger Mouse with MF Doom as Danger Doom, Boom Bip with Gruff Rhys as Neon Neon, Jneiro Jarel with Khujo Goodie as Willie Isz, and Jneiro Jarel with MF Doom as JJ DOOM. Forthcoming releases include a new album from Neon Neon and the debut album from Nevermen.

Wednesday, 24 September 2014

Postmodernism

Postmodernism is the term created in the 20th centaury its defined in dictionaries as "A concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories."

that claims that we are all constantly immersed in media all the time meaning that the distinction between real life and the media has become blurred or entirely invisible to us so we cannot tell the difference between things such as real experiences and simulations of them. The media is the new reality.

Postmodern media rejects the idea that any media text or product is of any greater value than any other. All judgments are merely opinion, everything deserves and culture "eats itself" as there is nothing new to distribute or produce as it has all been done before.

Thursday, 18 September 2014

History of the music video

A music video is a piece of film used to accompany a song, modern music videos are usually used as a way to promote an artists.

The earliest recorded music video was created by blues singer, Bessie Smith used in the song Saint Louis blues in 1929 it was unlike any modern day music videos as it had no narrative and featured a dramatised performance of the song.

In 1966 the clip of Bob Dylan performing Subterranean Homesick Blues  filmed by D A Pennebaker was much used. The clip's ironic portrayal of a performance and the seemingly random inclusion of  celebrity Allen Ginsberg  in a non-performing role also became mainstays of the form. In the Video we see Ginsberg holding up cards with selected lyrics written on the cards The clip has been much imitated over the last few decades.

Bohemian Rhapsody by Queen in 1975 is considered the beginning of the music video era and set the template for the modern music video, it was the first ever music video to use advanced visual effects such as fade ins/outs, zooms, close ups, cross fading and more.